We’re not the conventional advertising agency…
…we're something quite different.
We build brands.
Vivx™ Branding is a creative visual agency specializing in high-impact visuals that get brands noticed. With over 30 years of advertising experience, we help brands excel through exceptional photography, product film, and digital advertising.
Our state-of-the-art production studio, the largest in the Northwest Pennsylvania region, is equipped to deliver exceptional commercial product photography, video production, and 360-degree product photography. At Vivx™ Branding, we combine creativity and expertise to craft visuals that elevate your brand and drive results.
41%
Over The Top marketing (OTT) has increased over 41% since 2016.
75%
Consumer trust and credibility has increased 75% by expanding the brand's digital footprint.
80%
80% of online consumers purchased through social media advertising.
Latest Projects
360° Interactive Product Photography
At Vivx™ Branding, we’re not just photographers—we’re storytellers with over 30 years of expertise in capturing the essence of products. We specialize in high-impact product photography designed to elevate your brand and captivate your audience.
Now, with our 360° interactive product photography, we’re revolutionizing how customers experience your products online. Unlike static images, 360° photography allows customers to view your products from every angle, offering an immersive, interactive experience that builds trust and engagement.
Why Choose 360° Product Photography?
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Boost Customer Conversions: When customers can fully explore a product, they’re more likely to feel confident in their purchase, leading to higher sales.
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Reduce Returns: A detailed, multi-angle view ensures customers know exactly what they’re getting, decreasing misunderstandings and costly returns.
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Enhance Visual Appeal: Stand out from competitors with cutting-edge visuals that are dynamic, interactive, and memorable.
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Adapt to All Platforms: Whether you sell on Amazon, Shopify, or your own e-commerce site, our 360° imagery seamlessly integrates to optimize your online storefront.
Vivx Branding™ is a trusted leader in 360° product photography, offering cutting-edge solutions that bring products to life with stunning detail and interactivity. With a dedicated product studio equipped to handle items up to 1,000 lbs, we specialize in showcasing products of all sizes in their best light. Backed by over 30 years of expertise, we’ve built a strong track record serving major online retailers like Grainger, Lowe’s, Home Depot, Amazon, Shopify, and more. We also cater to large industrial manufacturers, providing them with high-quality visuals that highlight the scale and precision of their products. Our interactive 360° imagery helps businesses enhance customer engagement, boost conversions, and stand out in today’s competitive e-commerce landscape.
Our Services
DIGITAL
MARKETING
Vivx™ Branding is highly effective in digital marketing, especially when it comes to social media marketing, Over-the-Top (OTT) marketing, television, and branded content. We have successfully managed campaigns for many national brands, leveraging our expertise across platforms like Facebook, Instagram, LinkedIn, TikTok, YouTube, and emerging OTT networks. Our strategies combine innovative storytelling with data-driven targeting to deliver engaging and impactful content that resonates with audiences across devices. Whether it's crafting compelling social media campaigns, producing high-quality branded content, or utilizing OTT and television to extend reach, Vivx™ Branding ensures your message connects with the right audience at the right time, driving brand awareness, engagement, and conversions.
CREATIVE
Now more than ever, connecting with your audience is essential. It’s no longer enough to create stunning visuals—they need to deliver results, carry meaning, and rise above the competition. Without this, they risk becoming just more noise, quickly forgotten. That’s where VIVX™ stands out. Our team of skilled creatives doesn’t just master their craft—they know how to wield it effectively. Through cutting-edge commercial photography, impactful film and video production, and imaginative, high-quality writing, we create work that resonates and makes a lasting impression.
EXECUTION
With a wide range of in-house capabilities, VIVX™ has the ability to deliver for our clients on time and on budget. We control every aspect of the project from inception to deliverable. We're proud to offer the region's largest film and photography studio as well as in-house graphic design, writing, animation, and other creative execution services.
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Film production
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Product photography
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Graphic design
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Animation
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Sound design
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Writing
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Script development
Visual Marketing
High-impact visuals are essential for successful marketing, serving as the powerful first impression that grabs attention and fuels engagement. When expertly crafted, these visuals not only convey a brand's message with striking clarity but also build an emotional connection that drives consumer action. Vivx™ Branding excels in this domain, expertly crafting innovative design techniques with profound market insights to create content that captivates and performs. Our unmatched expertise ensures that every visual element is not just engaging, but strategically designed to boost brand presence and spark marketing success. With Vivx™ Branding, your brand’s visual narrative isn’t just shared—it’s vividly brought to life.
Digital Marketing
Vivx™ Branding stands as the definitive authority in creating effective digital marketing through high-impact visuals, thanks to our comprehensive suite of visual marketing services and unmatched industry expertise. Specializing in stunning graphic design, dynamic video production, and strategic social media content, Vivx™ Branding excels in crafting captivating visuals that not only attract attention but also drive results. Our innovative approach blends advanced design techniques with deep market understanding, ensuring that every visual element—from stunning visuals to engaging video content—strategically amplifies brand presence and resonates with target audiences. With Vivx™ Branding, your digital marketing efforts are not just supported but elevated, transforming creative concepts into powerful visual narratives that fuel growth and achieve marketing goals.
Broadcast Advertising
Vivx™ Branding creates the most effective television/digital advertising campaigns in the region due to our unparalleled expertise and unique resources. With over 30 years of experience crafting award-winning local, regional, and national broadcast advertising campaigns, we bring a depth of knowledge and a track record of success that few can match. Our exclusive in-house production studio, the only one of its kind in the region, allows us to maintain the highest standards of quality and creativity throughout the entire production process. From innovative concept development to seamless execution, Vivx™ Branding harnesses our extensive experience and state-of-the-art facilities to produce television ads that captivate audiences and drive results, setting a benchmark for excellence in the industry.
Product Marketing
Vivx™ Branding is renowned for product marketing due to our exceptional expertise in product photography and film, backed by over 30 years of experience in visual marketing excellence. Our commitment to visual quality is crucial in product marketing because striking imagery and compelling film content are key to capturing consumer interest, showcasing product features, and creating an emotional connection that drives sales. By leveraging our deep industry knowledge and state-of-the-art production techniques, Vivx™ Branding crafts visually stunning product visuals that highlight every detail and evoke the desired consumer response. Our proven ability to transform products into irresistible visual experiences has earned us a reputation for delivering outstanding marketing solutions that elevate brands and achieve remarkable results.
In-House Studio
Cutting-Edge Production
Infinity Studio
Largest resource in the Erie, PA region.
At Vivx™ Branding, our exclusive in-house production studio exemplifies the advantages of a professional set. With over 30 years of experience in crafting award-winning local, regional, and national advertising campaigns, our studio is equipped with the latest technology and staffed by a team of skilled professionals. This combination allows us to deliver award winning visual content that captures attention, communicates messages effectively, and enhances brand visibility. Our studio’s resources and expertise enable us to push creative boundaries, ensuring that every project not only meets but exceeds industry standards, delivering exceptional results for our clients.
Motion Control
Robotic Visual Production
Robotic high-speed motion control is a game-changer in visual content creation for marketing, offering ultra-smooth camera movements, creative flexibility, and exceptional precision. This advanced technology enables dynamic shots, such as slow-motion sequences and intricate panning, that captivate audiences and highlight product features with stunning clarity. By ensuring consistency across multiple takes and streamlining the production process, robotic motion control not only enhances visual quality but also increases efficiency, leading to more impactful and engaging marketing content. At Vivx™ Branding, we leverage this technology to create high-definition, innovative visuals that elevate brands and drive marketing success.
Product Photography
Visually Stunning photography.
Vivx™ Branding excels in creating stunning product photography that significantly boosts the success of our clients' branding initiatives by combining artistic vision with technical expertise. Our team utilizes state-of-the-art equipment and advanced techniques to capture every detail of a product with striking clarity, from dramatic lighting and precise composition to creative angles and high-resolution imaging. This meticulous approach results in visually captivating photos that showcase the product’s features and evoke the desired emotional response from consumers. By presenting products in their best light, Vivx™ Branding not only enhances brand aesthetics but also drives consumer interest and strengthens market position, helping our clients achieve their branding goals and stand out in a competitive landscape.
Video Production
Award Winning Production
Vivx™ Branding’s award-winning video production service is instrumental in driving brand success through captivating, high-quality content that engages and resonates with audiences. Our team of skilled producers combines creative storytelling with cutting-edge technology to produce visually stunning content that elevate brand messaging and showcase products and services in their best possible light. We not only capture attention but also build brand credibility and drive consumer action, resulting in increased visibility and stronger market presence for our clients. By creating exceptional content that wins industry accolades, Vivx™ Branding helps brands make a memorable impact and achieve their marketing objectives.
Core Team
Joe Ferralli
Creative
Joe has been the visual force behind numerous successful brands and ad agency creative for more than 27 years. His work is distinguished by breakthrough creative that has a strategic purpose. His unique visual approach to film, photography and cutting-edge use of robotics has brought national and international clients to the door. As a successful entrepreneur, he understands the challenges of owning and managing a business. That unique perspective adds a commitment to ensure every client project will not only be distinctive but will positively impact the client’s brand.
Dave Peterson
Design
Working in a wide range of motion graphic disciplines, David is the creative genius behind all of our award-winning motion graphics. He's fluent in 2d and 3d animation and known for his expertise in product modeling and prototyping. He's also our resident motion control robot programmer. Starting his career in Chicago, David brings a sophisticated visual style which has become a hallmark of our motion graphics work. His work can be seen in national television advertising, digital and social media campaigns where his creative execution was the difference we needed for success.
Mark Mleczko
Display Solutions
As the leader of VIVX™ Display Solutions, our large format graphic and fabrication division, Mark brings over 25 years of experience to the table. Highly creative and infinitely knowledgeable of signage, packaging, point of purchase, vehicle graphics, tradeshow design and manufacturing, Mark and his team always bring a creative and effective solution. With in-house design and fabrication, VIVX™ Display Solutions is a indispensable asset to bring our clients vision to life allowing us to control the quality and efficiency for our clients needs.
